Privacy Policy

Last Updated: April 28, 2026

Introduction

Kanu Swords LLC, doing business as Steel Realm ("Company," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our website (steelrealm.com) and any related products or services. It also outlines your rights and choices regarding your personal information.

By using our website, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our services.

Types of Data Collected

We collect several types of information from and about users for various purposes as described below. The exact data collected will depend on your interactions with us, but it generally includes:

Personal Identifiers: Information you provide to us, such as your name, contact details, account username/password, and other identifiers.

Customer Records & Account Information: Payment information, billing address, last four digits of credit card or other payment details, and account profile details. Full payment card details are processed by Shopify Payments and other PCI-DSS compliant payment processors. We do not store full credit card numbers on our systems.

Usage Data: Information collected automatically about your use of our website, including IP address, browser type, device identifiers, pages viewed, referring URLs, clicks, interactions, and timestamps of visits.

Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect usage data and enhance your experience. This includes Shopify cookies, Google Tag Manager, Google Analytics, and Google Ads tracking pixels.

Communications: The content of your communications with us, such as emails, customer support inquiries, or chat messages.

Third-Party Sources: We may receive information about you from other sources to the extent you have consented or as permitted by law, including analytics and advertising providers such as Google.

How Data Is Used

Kanu Swords LLC, DBA Steel Realm, uses your personal information for the following purposes:

  • To provide and maintain our services: Processing orders, managing accounts, delivering products, and communicating with you about orders or support requests.
  • To improve and personalize your experience: Understanding user behavior, improving site functionality, remembering preferences, and developing new features.
  • Communication and notifications: Sending order confirmations, shipping notifications, technical notices, security alerts, and marketing communications where permitted.
  • Advertising and analytics: Measuring advertising performance, running remarketing campaigns, analyzing traffic, and improving site performance.
  • Compliance and legal obligations: Meeting tax, accounting, consumer protection, and other legal requirements.
  • Security and fraud prevention: Protecting our website, preventing fraudulent transactions, and investigating suspicious activity.

Sharing and Disclosure of Information

We do not sell your personal information to third parties for their independent use. However, we may share your personal data in the following circumstances:

  • Shopify: E-commerce platform, hosting, payment processing, and order management.
  • Payment processors: Shopify Payments and other PCI-DSS compliant providers.
  • Shipping carriers and fulfillment partners: To deliver your orders.
  • Google: For analytics, tag management, and advertising through Google Ads and Google Tag Manager.
  • Email service providers: For transactional and marketing emails.
  • Customer support tools: For handling inquiries.

These service providers are required to handle personal data only as necessary to provide services to us and to maintain confidentiality and security.

Legal Requirements and Protection: We may disclose personal information when necessary to comply with legal obligations, respond to valid legal requests, protect our rights or property, enforce policies, or investigate fraud or security issues.

Business Transfers: If we undergo a merger, acquisition, reorganization, or sale of assets, personal information may be transferred as part of that transaction.

With Your Consent: We may share your personal information when you direct us to or give consent.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting requirements.

  • Account information is retained while your account is active and for a reasonable period afterward.
  • Transactional records are retained as required by tax, accounting, and consumer protection laws.
  • If you request deletion, we will make reasonable efforts to erase or anonymize your information unless retention is required by law.
  • Usage and analytics data are generally retained for shorter periods unless needed for security or legal purposes.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate our store, improve user experience, and measure marketing performance.

Essential Cookies: Shopify uses essential cookies for cart functionality, checkout, login sessions, and site security.

Analytics Cookies: We use Google Analytics through Google Tag Manager to understand how visitors use our site.

Advertising Cookies: We use Google Ads conversion tracking and remarketing cookies to measure ad performance and show relevant ads.

Third-Party Policies:

User Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal information, including:

  • Access to your personal data.
  • Correction of inaccurate or incomplete information.
  • Deletion of your personal information, subject to legal exceptions.
  • Restriction of certain processing activities.
  • Objection to certain processing activities, including direct marketing.
  • Data portability where applicable.
  • Withdrawal of consent where processing is based on consent.
  • Opt-out of marketing emails using the unsubscribe link.

To exercise these rights, contact us using the information in the Contact Information section below. We may need to verify your identity before fulfilling your request.

Data Security

We use administrative, technical, and physical safeguards designed to protect your personal data, including SSL/TLS encryption, secure Shopify hosting, access controls, PCI-DSS compliant payment processing, and monitoring for suspicious activity.

However, no method of transmission over the internet is 100% secure. If a data breach affects your personal information, we will notify you and the appropriate authorities as required by law.

International Transfers

Kanu Swords LLC, DBA Steel Realm, operates from the United States. Our service providers, including Shopify and Google, may store and process data in the United States and other countries.

For users in regions with data transfer restrictions, such as the EEA or UK, we rely on appropriate safeguards such as Standard Contractual Clauses where applicable.

Children's Data

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent.

If we learn that we have inadvertently collected personal data from a child under 13, we will delete that information promptly.

Governing Law

This Privacy Policy shall be governed by the laws of the State of Texas, United States, without regard to its conflict of law principles. Any legal action shall be brought in the state or federal courts located in Harris County, Texas.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated version on our website and update the "Last Updated" date above.

For material changes, we may provide additional notice, such as a homepage notice or direct email.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

Business Name: Kanu Swords LLC, DBA Steel Realm
Email: sales@steelrealm.com
Mailing Address: 2401 Fountain View Dr. Ste 464 PMB2845, Houston, TX 77057, United States
Telephone: 1-888-442-3020

Industry-Specific Addendums

E-commerce Addendum

When you place an order through our website, we collect information necessary to fulfill that order, including your name, contact details, shipping address, billing address, and payment information.

We share your shipping address and contact information with delivery partners such as USPS, UPS, FedEx, and other carriers strictly for order fulfillment and delivery.

We maintain order history and purchase records for customer service, order tracking, product recommendations, sales analysis, inventory management, fraud prevention, and dispute resolution.

Digital Marketing & Advertising Addendum

Kanu Swords LLC, DBA Steel Realm, uses personal information for digital marketing in compliance with applicable laws, including the CAN-SPAM Act and advertising regulations.

Email and Direct Marketing: If you provide your contact details, we may send promotional emails about products, new arrivals, and special offers. Every marketing email includes an unsubscribe link.

Google Ads and Remarketing: We use Google Ads for conversion tracking, remarketing, retargeting, and Customer Match where permitted. Customer Match may involve uploading hashed email addresses to Google Ads.

Google Tag Manager: We use Google Tag Manager to manage marketing and analytics tags, including Google Analytics and Google Ads conversion tags.

Your Advertising Choices: You may opt out of email marketing using unsubscribe links, control Google personalized advertising through Google Ads Settings, or use industry opt-out tools such as the Network Advertising Initiative or Digital Advertising Alliance.

Regional Privacy Addendums

California Privacy Rights (CCPA/CPRA)

This section applies to California residents and is designed to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

Categories of Personal Information Collected:

  • Identifiers: Name, postal address, IP address, email address, account name, and online identifiers.
  • Customer Records: Telephone number, billing address, and payment information such as the last four digits of a payment card.
  • Commercial Information: Products purchased or browsed and transaction history.
  • Internet or Network Activity: Browsing history, search history, and interactions with our website and ads.
  • Geolocation Data: Approximate location derived from IP address.
  • Inferences: Preferences used for marketing segmentation.

We do not sell personal information for monetary consideration. However, our use of Google Ads remarketing and similar advertising cookies may be considered "sharing" for cross-context behavioral advertising under California law.

California residents may have the right to know, delete, correct, opt out of sale or sharing, limit use of sensitive personal information, and not be discriminated against for exercising privacy rights.

To submit a California privacy request, contact us at sales@steelrealm.com or call 1-888-442-3020 with "California Privacy Rights Request" in the subject line.

GDPR / EU / UK Compliance

This section applies to individuals located in the European Economic Area, United Kingdom, or other regions with similar data protection laws.

Data Controller: Kanu Swords LLC, DBA Steel Realm, is the data controller of your personal data. Contact: sales@steelrealm.com.

Legal Bases for Processing: We process personal data based on performance of a contract, legitimate interests, consent, and legal obligations.

Your GDPR Rights: You may have the right to access, correct, delete, restrict processing, receive data portability, object to processing, withdraw consent, and avoid solely automated decision-making with significant legal effects.

To exercise GDPR rights, contact us at sales@steelrealm.com. We will respond within the timeframe required by applicable law.